Internet Marketing Tampa Bay: Do Links on My Site Help?

One of the most common questions we are asked is "do links on my site help improve my Google website placement?" Yes and no. Inbound links are not only helpful, they are in many cases critical for your website to rank highly. Consider an inbound link (that is, a link from another website) like a "vote" for your site. The more votes you have -- from relevant websites -- the higher Google thinks of your website.

On the other hand, outbound links generally do not help your website positioning. Outbound links are simply your "vote" for another website, but not your own.

That doesn't mean do not provide outbound links on your website. Do use them if the links you provide ADD REAL VALUE for a visitor on your website. If they don't, there is no reason to include that link. Like everything with Google: it's all about content. Links are about content that's not on your site, but found on another website.

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Internet Marketing Tampa Bay

This is Tom Kuhn. I help businesses find new prospects and customers by leveraging the internet. For the past two years, my company, WSI Impact Web Solutions, has helped dozens of business owners throughout Tampa Bay and the US increase their revenue by taking advantage of Google and the other major search engines.

My goal is to help business leaders understand how to leverage the incredible power of Google for their own benefit. Areas I will address and invite reader comments on include:

• Search Engine Optimization
• Paid Search (Pay Per Click)
• Social Media Optimization
• E-Mail Marketing

We could dig into any of these topics for days. So, part of this discussion will include how to focus on the items that can give you the biggest impact with the most efficient effort. I look forward to sharing lots of ideas and learning from other business owners and internet marketing professionals.

Big idea for today -- and one of the most simple: it all starts with Keyword Research. As soon as you decide you want to play on the internet, you must answer the question: "How do people search online foe my products or services?" Most business owners are surprised to find out what keyowrds people use to search online. I'll discuss some of the best Keyword Rsearch Tools in our next post.

Happy Internet Marketing!

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